Business Analytics Insight 2016


If this fall you had only one day to free yourself from the office routine, make it the 15th November. This date marks the Business Analytics Insight 2016 which is packed with new topics and a world class keynote speaker: Stephen Brobst, elected among the top 5 CTOs from 10.000 CTOs in the States. His keynote on data warehousing in a virtual world will explore the trade-offs between different architectures, cloud economics and best practices in cloud computing strategy. 

But there are more reasons to mark this day. With topics like Self-Service Data Preparation, Embedded Analytics and Shadow BI this conference will challenge your ideas on analytics!

Business Analytics Insight 2016 is also the action scene for a hands-on session on Business Process Mining & Analytics. This session will be hosted by the experts of Cognitive Technology, recognized as a 2016 Cool Vendor in Analytics by Gartner

So make sure this conference is on your to do list and mark November 15th in your agenda!

Bring Your Business Colleague!

If you, a business or IT end-user, register for this conference, whether you are a member or not, you can bring a business colleague for FREE. 


Why Attend

The analytics landscape is evolving rapidly. Keeping up with the technology and business evolution is a full time job for any human being… That’s why you need to mark this conference in your agenda: to get an update on the state of the art in one day.

Meet with your colleagues, experienced speakers and analysts, generate new new insights from a peer exchange session on Shadow BI, become acquainted with new phenomena like self-service data preparation and much more ...

Who Should Attend

If your job role includes the following responsibilities, then this is the must-attend event: 

  • Functional managers and their team leaders
  • Business analysts and project managers in analytics
  • Data scientists and data engineers
  • Data warehousing professionals and data architects
  • Enterprise architects and information domain architects
  • CIOs and IT Managers


8.30Registration & Welcome Coffee
9.00Welcome Note
9.05Icebreaking Session: Questions You Always Wanted to Ask a BI Vendor or BI Service Provider
9.20Analytics in a Virtual World: Cloud Computing and Beyond
10.25Networking Coffee
10.50Peer Exchange: Shadow BI
11.50The Do-It-Yourself Concept in Analytics: Self Service Data Preparation
12.15Networking Lunch & Rapid Fire Sessions 
 Rapid Fire Sessions: Cloud Computing, General Data Protection Regulation (GDPR), Time to Rethink Your BI Strategy, ...
13.15Embedded Self-Service BI for HR Services
13.40Best Practices For Building Talent in Analytics
14.05Hands-on Session: Getting Started in Business Process Mining & Analytics
14.30Networking Coffee
15.00Hands-on Session: Getting Started in Business Process Mining & Analytics
16.25Data as a Service: the Opportunities
17.00Closing Remarks & Networking Reception


Analytics in a Virtual World: Cloud Computing and Beyond

Speaker: Stephen Brobst

Virtualization is an increasingly important foundation for cost effective deployment of data warehousing capability. This session will trace the evolution of virtualization technologies in the context of data warehousing and will extrapolate toward future developments in this area. Different flavors of both public and private cloud computing will be discussed along with their tradeoffs. Experience with deployment in a variety of cloud computing environments for large scale data warehousing will be described in detail.

  • Learn about the tradeoffs between public and private cloud computing
  • Learn about the economic implications of cloud computing
  • Learn about best practices in virtualization and cloud computing strategy
For reasons of confidentiality, this presentation cannot be published but should you be interested to receive it, then contact us on

Peer Exchange: Shadow BI

Shadow BI is an understandable reaction from business users who want to move on with analytics. It can deliver value but it can also go south. During this peer exchange you will learn from the mistakes made in a real world situation.

The Do-It-Yourself Concept in Analytics: Self Service Data Preparation

Speaker: Floris Diepstraten

New self-service data preparation capabilities provide users with greater agility to respond to new data sources and new business requirements. This evolution is challenging BI architects and CIOs who prefer centralized data management approaches. Yet, if managed intelligently, nobody needs to experience any setbacks. Not the business user nor the BI professional. Discover why and how in this session. 

The presentation can be viewed using this link. All on-line solution provider/speaker presentations are subject to the use of this disclaimer.

The Big Data Payoff: Turning Big Data into Business Value:

Going Big: Why Companies Need to Focus on Operational Analytics:

Assess your own maturity on the Capgemini 7 Guiding Principles with an app, available in AppsStore and PlayStore

Embedded Self-Service BI for HR Services

Speaker: Marcel de Brauwer

As companies look to boost productivity and efficiency, business processes are getting more interconnected and reliant on data. For HR, using data to improve decision-making can help speed up processes and improve support for people across the business, while managers can get the insight in formats that help make choices faster.

In this session HR2day, a leading electronic Human Resources management (eHRM) and payroll services company, will discuss why and how they embedded analytics to deliver new analytics, dashboards and reporting services to its customers across an audience of HR professionals and the wider end-user base, including business managers and executives.

The presentation can be viewed using this link. All on-line solution provider/speaker presentations are subject to the use of this disclaimer.

Best Practices For Building Talent in Analytics

Speaker: Vincent de Leeuw

Companies across all industries depend more and more on analytics and insights to run their businesses profitably. But, attracting, managing and retaining talented personnel to execute on those strategies remains a challenge. In this session, we will shared best practices for building the talent capabilities required to ensure success.

The presentation can be viewed using this link. All on-line solution provider/speaker presentations are subject to the use of this disclaimer.

Hands-on Session: Getting Started in Business Process Mining & Analytics

Speaker: Massimiliano Delsante

Business Process Mining is the missing link between model-based process analysis and data-oriented analysis techniques. This session starts with a foundational presentation that provides an overview of BPM&A as a management discipline, designed especially for those who are new to the topic or have limited experience in leading projects to date. Get grounded in The Process Mining Company's research and insights on this topic to maximize the value of this hands-on session. The session covers key concepts, terms and methodologies for BPM&A. Key Issues:

  • What value can BPM&A deliver to our business?
  • What do we need to get started?  Which are the data, tooling, approach?  
  • Which skills, experience come into play?

After the foundational presentation, it’s time to dig in and learn how to analyse the past, monitor the present and predict the future trends of organizational processes. A team of experts from The Process Mining Company and My-Invenio software will explain the business case and introduce the business questions for which an answer is to be found using my-Invenio Process Mining software in a hands-on session. In teams you will work on:

  • Automatic Process Discovery after loading the event log file
  • Perform Process Conformance and Performance Analyses through Visualization and Analytics
  • Produce Process Intelligence Insights in Reporting and Dashboard

We will wrap up with findings from the workgroups and lessons from the original client project itself.

Data as a Service: the Opportunities

Speaker: Joris Van den Borre

Data provided as a service began primarily in Web mashups, but as of 2015 is being increasingly employed on a commercial basis as the advantages are becoming apparent to the business: centralised data quality management, agile approach to data acquisition, cost effective through pay per use schemas, economies of scale and reduction in interfaces, centralised data security, etc…

The presentation can be viewed using this link. All on-line solution provider/speaker presentations are subject to the use of this disclaimer.





Brobst Stephen

Stephen Brobst is the Chief Technology Officer for Teradata Corporation.  Stephen performed his graduate work in Computer Science at the Massachusetts Institute of Technology where his Masters and PhD research focused on high-performance parallel processing. He also completed an MBA with joint course and thesis work at the Harvard Business School and the MIT Sloan School of Management.  Stephen is a TDWI Fellow and has been on the faculty of The Data Warehousing Institute since 1996.  During Barack Obama's first term he was also appointed to the Presidential Council of Advisors on Science and Technology (PCAST) in the working group on Networking and Information Technology Research and Development (NITRD).  He was ranked in 2015 by ExecRank as the #4 CTO in the United States (behind the CTOs from, Tesla Motors, and Intel) out of a pool of 10,000+ CTOs.

de Brauwer Marcel

Marcel de Brauwer is founder and director of HR2day. He has been working in HR-IT since his graduation in Business Engineering, first with SAP, later with Raet, NorthgateArinso and Randstad. In 2009 he has started with the development of HR2day, an integrated HR- and payroll solution on the cloudplatform of In 2016, HR2day implemented Birst as an embedded analytics tool in the application.

De Leeuw Vincent

Entrepreneur for more than 20 years now, founder and partner of KVL Inspiration Technology. Passionate about people, business and technology. Always motivated in bringing people, trends and technology together within the fields of data- analytics, -business and -management. Believes in a people-centered culture to facilitate and explore people’s talent to flourish in the field of data & analytics. Key words for Vincent are: open minded, human oriented, connecting people, enthusiastic, inspirator. It’s all about passion and getting the best out of yourself and others!

Delsante Massimiliano

In his career Massimiliano fulfilled many roles of which: methodology consultant, application architect, IT researcher, founder and CEO of two IT organisations, OT Consulting and Cognitive Technology. He spent a significant part of his life in the Business Process Management, Application Lifecycle Management & Enterprise Application Architecture arenas. He recently served as CEO in OT Consulting and since 2013 he dedicated himself to the Startup of Cognitive Technology where myInvenio was born. In this role Massimiliano faced excellent research challenges like Process Intelligence, Process Mining, Automated Business Process Discovery, Social Network Analysis and Advanced Analytics. He is passionate about his family, his company, friends, sailing and skiing.

Diepstraten Floris

Floris Diepstraten is a solution architect and is in leading role within Capgemini‘s Insights & Data practice. He is experienced in Business Intelligence in general and Data Management in particular. His strong communication skills, approach for optimal results through collaboration and focus on design and architecture make him immediately useful as solution architect.

Van den Borre Joris

In his current role as Analytics Director at, Joris helps organisations driving business innovation using analytics and planning solutions in the cloud. He is a firm believer in a process driven, agile approach to busines analytics tracks. Together with both business- and technology stakeholders, he works towards an aligned vision on people, processes and tools. Over the past 10 years, he acquired international experience working for global enterprises, the public sector as well as local SME's.



Postillion Hotel Utrecht Bunnik is centrally located in The Netherlands, along the A12 motorway from Arnhem to Den Haag and Rotterdam.

Postillion Hotel Utrecht Bunnik
Kosterijland 8
3981 AJ Bunnik
T. +31 (0)30 656 92 22

Navigation Address: De Baan van Fectio

Dates & Locations



Event Registration

Single Registration395 EUR


Individual Membership695 EUR
Corporate 3 Membership1.875 EUR
Corporate 5 Membership2.780 EUR

Memberships vs. Single Registration

Session TitleTypeMemberSingle
Data Science & Advanced AnalyticsEducation Day YES 675 EUR
Hands-on HadoopHands-on Lab YES NO
Big Data & Analytics Insight 2016Conference YES 395 EUR
Business Analytics Insight 2016Conference YES395 EUR
Hands-on Customer AnalyticsHands-on Lab YESNO
  695 EUR1.465 EUR

To learn more about our different memberships options, please visit our Membership section.

All prices are excluding VAT; Pricing is subject to change.

All ba4all events are geared towards an optimum ratio between end users from the business and technical community on one hand and employees from the vendors and professional services providers on the other hand. Therefore ba4all can restrict access to non end-users, sales and recruiting profiles after a thorough screening process.


No fee will be charged if the cancellation is made in writing up to 3 business days prior to the start of a session. Cancellations received less than 3 business days prior to the start of a session and non-attendances will be charged at 20 EUR.

This session is organized by Business Analytics for All which reserves the right, in its sole discretion, to limit or deny access to the session to any entity or individual. Business Analytics For All's receipt of an application and/or payment does not constitute acceptance. Application and payments that are not accepted will be returned. Full payment is due prior to the session start date. Business Analytics For All reserves the right to cancel any session at anytime without any liability whatsoever, save for the refund of the registration fee.