Scripting the Customer Conversation Through Data and Analytics


Accelerate your learning with our Insight Sessions, which are scheduled throughout the year. Insight Sessions feature a more intimate and informal atmosphere and allow you to dive deep into the practical skills and techniques required to successfully develop and deploy your Business Analytics projects. 

Topics to be covered:


Big Data is upon us! Organizations are using analytics to intelligently filter their data assets to drive competitive advantage through a better understanding of what the customer is saying: through buying behaviours, through call centers and through social media. This presentation will outline the potential based on the hands-on experience of the presenter.

It will contain:

  • A short introduction on predictive analytics
  • The link with organizations driving a superior customer dialogue
  • Some use cases from a major pharmaceutical company and a major CPG (Consumer Packaged Goods) organization
The presentation can be viewed using this linkAll on-line solution provider/speaker presentations are subject to the use of this disclaimer.


15:00Welcome Note
15:10Scripting the Customer Conversation Through Data and Analytics
16:00Predictive Analytics based on Customer Data
17:00Networking Coffee
17:20The Future of Customer Analytics
18:20Closing Remarks




Andrew Pease

Andrew is responsible for advanced analytics in the SAS Global Center of Excellence for Information Management and Analytics. He is passionate about getting the most out of data analysis for tackling the most challenging business issues. Organizations realize that information does not reside in silos. Data from both internal (eg: databases) and external (eg: websites and social media) sources need to be intelligently combined and filtered to drive better decisions. Andrew helps these organizations to understand and use powerful analytic techniques such as predictive modelling, time-series forecasting, optimization, and text mining. 

Andrew currently spends much of his time helping organizations develop analytic roadmaps for dealing with “Big Data” and using High Performance Analytics to imbed analytics in core business processes.



Dolce La Hulpe Brussels 

This Insight Session will take place at Dolce La Hulpe Brussels. The hotel is located in the heart of the ancient Sonian forest creating a tranquil and verdant sanctuary only minutes from the Brussels City Centre and Brussels International Airport.

Dolce La Hulpe Brussels
Chaussée de Bruxelles 135
1310 La Hulpe
T. +32 (0)2 290 98 00

Dates & Locations



This session is sold out! All seats are taken so we are unable to accept any more registrations at this time! However you may add yourself to a waiting list. Simply send an e-mail to with your full name and contact information including phone number. You will then be notified if a seat becomes available due to a cancellation. 

Non-Members55 EUR 
MembersFREE * 

If you register to become a Member at the time of your registration, you can attend using the member rates. The price of an Individual Light Membership is only 100 EUR and entitles you to attend 5 Insight Sessions. For more information on our different memberships options, please visit our Membership section.

Cancellations and Substitutions

Registrations may be refunded, if the cancellation is made in writing up to 5 business days prior to the start of the session. Cancellations received within 5 business days of a session or non-attendance will not be refunded.  A 25 EUR no-show fee is applicable.

This session is organized by Business Analytics For All which reserves the right, in its sole discretion, to limit or deny access to the session to any entity or individual. Business Analytics For All's receipt of an application and/or payment does not constitute acceptance. Application and payments that are not accepted will be returned. Full payment is due prior to the session start date. Business Analytics For All reserves the right to cancel any session at anytime without any liability whatsoever, save for the refund of the registration fee.

All prices are excluding VAT; Pricing is subject to change; * Registration is required 


Foundation Partner



Make better decisions faster with SAS®

SAS is the first company to call when you need to solve complex business problems, achieve key objectives and more effectively manage your information.

Why? As the leader in business analytics software and services, we provide market-leading analytics, information management and business intelligence capabilities to help you navigate today’s challenges and capitalize on tomorrow’s opportunities.

One of your greatest challenges is this: big data can be a big blur. But analytics sharpens your focus. So you can see one critical detail that makes all the difference. Or step back to see bigger, brighter possibilities take shape. That’s the power of analytics. That’s The Power to Know®.

We also make business analytics easy to use. For example, data visualization with SAS® Visual Analytics transforms the way you analyze data. You can spot patterns, identify opportunities for further analysis and convey visual results via Web reports or iPad® and Android tablets. Every decision maker in your organization can access and use our fast, accurate predictive analytics.

We are successful when our customers are successful. That’s why we help them deploy and access SAS in ways that work best for them. We offer flexible options like private clouds, enterprise hosting, running on a grid, running in Amazon’s web services, and more.

SAS customers – including 90 of the top 100 companies on the 2012 Fortune Global 500® list – are relying on SAS Business Analytics to:

  • Find and seize opportunities to grow their businesses and increase profits.
  • Take strategic, operational and tactical action – in record time.
  • Use data to make decisions that provide tangible results. 

We are dedicated to your long-term success. We provide consulting, education, publications, 24/7 support around the world, community connections and more.

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Analytics solutions from SAP
Unleash the power of collective insight – Engage, Visualize and Predict

Analytics solutions from SAP uniquely enable collective insight by delivering an enterprise business intelligence solution that gives users the power to engage with all their data, on any device, across any platform, in real-time. Agile visualizations that intuitively allow users to explore and present data, both big and small, drive real-time understanding of the business and by applying advanced predictive analytics to more information and processes across the enterprise we can confidently anticipate what comes next and guide better, more profitable, forward looking decision making. Imagine the possibilities: new customers, disruptive business models, transformational innovation.