Business Analytics Insight 2016


A year in Analytics looks like a century in human history. So many changes and innovations are coming around the corner, making sure ba4all has sufficient interesting content to deliver for any professional keen on keeping up with the latest evolutions. So the least you can say is that October 18th was a relevant mark in the agenda.

Topics covered:

  • Business issues in Analytics
  • Bringing analytics closer to the end users
  • Self-service data preparation
  • Improved data management solutions


Why Attend

The analytics landscape is evolving rapidly. Keeping up with the technology and business evolution is a full time job for any human being… That’s why you need to mark this conference in your agenda: to get an update on the state of the art in one day.

Meet with your colleagues, experienced speakers and analysts and get new information in the rapid fire sessions and peer exchange on Shadow BI and become acquainted with new phenomena like self-service data preparation.

Who Should Attend

If your job role includes the following responsibilities then this is the must-attend event:

  • Functional managers in marketing, finance supply chain and HRM and their team leaders
  • Business analysts and project managers in analytics
  • Data scientists and data engineers
  • Data warehousing professionals and data architects
  • Enterprise architects and information domain architects
  • CIOs and IT Managers


9.00Welcome Note
9.05Icebreaking Session: Questions You Always Wanted to Ask a BI Vendor or BI Service Provider
9.20Data Warehousing in a Virtual World: Cloud Computing and Beyond
10.25Networking Coffee
10.50Peer Exchange: Shadow BI
11.50Empower Your Business Users With Mobile Analytics - Best Practices & Use Cases
12.15Rapid Fire Sessions: Challenges in Cloud Analytics, The Pros and Cons of Data Lakes, Getting Value From New Database Technologies, Time to Rethink Your BI Strategy, ...
12.30Networking Lunch
13.15Data Virtualisation: Making Data Access Transparent for Business
13.40How the Citizen Data Scientist Makes Data Science Accessible for the Business
14.05Hands-on Session: Getting Started in Business Process Mining & Analytics
14.30Networking Coffee
15.00Hands-on Session: Getting Started in Business Process Mining & Analytics
16.25Data as a Service: the Opportunities 
16.50Rapid Fire Sessions: Answers You Always Wanted to Have From a BI Vendor or BI Service Provider 
17.00Closing Remarks & Networking Reception


Data Warehousing in a Virtual World: Cloud Computing and Beyond

Speaker: Stephen Brobst

Virtualization is an increasingly important foundation for cost effective deployment of data warehousing capability. This session will trace the evolution of virtualization technologies in the context of data warehousing and will extrapolate toward future developments in this area. Different flavors of both public and private cloud computing will be discussed along with their tradeoffs. Experience with deployment in a variety of cloud computing environments for large scale data warehousing will be described in detail.

  • Learn about the tradeoffs between public and private cloud computing
  • Learn about the economic implications of cloud computing
  • Learn about best practices in virtualization and cloud computing strategy

For reasons of confidentiality, this presentation cannot be published but should you be interested to receive it, then contact us on

Peer Exchange: Shadow BI

Shadow BI is an understandable reaction from business users who want to move on with analytics. It can deliver value but it can also go south. During this peer exchange you will learn from the mistakes made in a real world situation.

Empower Your Business Users With Mobile Analytics - Best Practices & Use Cases

Speaker: Yves Cornet

Learn how mobile can transform the business with real time analytics and a new compelling user experience. We’ll share some best practices you should consider when building your mobile strategy and designing your mobile apps. When designing a mobile app, the problems you are trying to solve are rarely your own. That's why it's important to take a user-centered approach to mobile design. This iterative process involves setting clear expectations, defining specific goals, interfacing with future users, and keeping open lines of communication. If the app is developed the right way, user adoption will come naturally. We’ll also share some real world business case from various industries.

The presentation can be viewed using this link. All on-line solution provider/speaker presentations are subject to the use of this disclaimer.

Data Virtualisation: Making Data Access Transparent for Business

Speaker: Luc Delanglez

Data virtualization is any inroad to data management that allows an application to retrieve and manipulate data without requiring technical details about the data, an appealing concept for the business end user. Unlike the classic ETL process, the data remains unmoved, and real-time access is given to the source system for the data, which reduces the workload of moving data around that may never be used, this in turn being an appealing concept to the data warehouse professionals.

The presentation can be viewed using this link and for the PDF version, click here. All on-line solution provider/speaker presentations are subject to the use of this disclaimer.

How the Citizen Data Scientist Makes Data Science Accessible for the Business

Speaker: Glenn Janssens

A data scientist job description is hard to sum up in a one pager, and truly qualified candidates are a rare species. Not everyone has the technical background, the personal skills and the business acumen combined in one educational and experience curriculum. But there is good news: the advances in technology will provide sufficient leverage for a broader analytical community to perform complex analytics.

The presentation can be viewed using this link. All on-line solution provider/speaker presentations are subject to the use of this disclaimer.

Hands-on Session: Getting Started in Business Process Mining & Analytics

Speakers & Workshop: Massimiliano Delsante, Walter Vanherle, Manuel Spezzani, Filippo Gregori

Business Process Mining is the missing link between model-based process analysis and data-oriented analysis techniques. This session starts with a foundational presentation that provides an overview of BPM&A as a management discipline, designed especially for those who are new to the topic or have limited experience in leading projects to date. Get grounded in CrossRoad’s research and insights on this topic to maximize the value of this hands-on session. The session covers key concepts, terms and methodologies for BPM&A. Key Issues:

  • What value can BPM&A deliver to our business?
  • What do we need to get started?  Which are the data, tooling, approach?  
  • Which skills, experience come into play?

After the foundational presentation, it’s time to dig in and learn how to analyse the past, monitor the present and predict the future trends of organizational processes. A team of experts from CrossRoad and My-Invenio software will explain the business case and introduce the business questions for which an answer is to be found using my-Invenio Process Mining software in a hands-on session. In teams you will work on:

  • Automatic Process Discovery after loading the event log file
  • Perform Process Conformance and Performance Analyses through Visualization and Analytics
  • Produce Process Intelligence Insights in Reporting and Dashboard

We will wrap up with findings from the workgroups and lessons from the original client project itself.

The introduction presentation can be viewed using this link. All on-line solution provider/speaker presentations are subject to the use of this disclaimer.

Data as a Service: the Opportunities

Speaker: Joris Van den Borre

Data provided as a service began primarily in Web mashups, but as of 2015 is being increasingly employed on a commercial basis as the advantages are becoming apparent to the business: centralised data quality management, agile approach to data acquisition, cost effective through pay per use schemas, economies of scale and reduction in interfaces, centralised data security, etc… 

The presentation can be viewed using this link. All on-line solution provider/speaker presentations are subject to the use of this disclaimer.




Brobst Stephen

Stephen Brobst is the Chief Technology Officer for Teradata Corporation. Stephen performed his graduate work in Computer Science at the Massachusetts Institute of Technology where his Masters and PhD research focused on high-performance parallel processing. He also completed an MBA with joint course and thesis work at the Harvard Business School and the MIT Sloan School of Management.  Stephen is a TDWI Fellow and has been on the faculty of The Data Warehousing Institute since 1996.  During Barack Obama's first term he was also appointed to the Presidential Council of Advisors on Science and Technology (PCAST) in the working group on Networking and Information Technology Research and Development (NITRD).  He was ranked in 2015 by ExecRank as the #4 CTO in the United States (behind the CTOs from, Tesla Motors, and Intel) out of a pool of 10,000+ CTOs.

Cornet Yves

Yves is a Business Intelligence professional with more than 20 years of experience. He has been working for 10 years at MicroStrategy assuming various roles in presales and sales in Belgium and in Europe.
Before his time at MicroStrategy, Yves was working at other Business Intelligence vendors. He holds a Master in Commercial Engineering from HEC and a MBA from the University of Wales.

Delanglez Luc

Luc is a data management professional with over 20 years of customer experience, delivering solutions and projects with a main focus on customer and product data.  Most of these solutions solved problems related to data governance, master data management and data quality.  All of this has one big thing in common, it is about bridging the information silo’s. From definitions down to the actual data with the final goal of delivering the integrated trustworthy data the business needs.  With Luc’s broad experience in data integration and service integration patterns, he believes that data virtualisation should be seriously considered as a part of the ever growing data challenge.  Recently Luc joined Datalumen, which is a Cronos company, delivering solutions and services in the data governance space - Turn Data Into Value. See for more info.

Delsante Massimiliano

In his career Massimiliano fulfilled many roles of which: methodology consultant, application architect, IT researcher, founder and CEO of two IT organisations, OT Consulting and Cognitive Technology. He spent a significant part of his life in the Business Process Management, Application Lifecycle Management & Enterprise Application Architecture arenas. He recently served as CEO in OT Consulting and since 2013 he dedicated himself to the Startup of Cognitive Technology where myInvenio was born. In this role Massimiliano faced excellent research challenges like Process Intelligence, Process Mining, Automated Business Process Discovery, Social Network Analysis and Advanced Analytics. He is passionate about his family, his company, friends, sailing and skiing.

Janssens Glenn

Glenn is a BI consultant & scrum master at i4BI ( with around 10 years of experience in the analytics area. He worked mainly as a BI consultant for companies within the public sector. He strongly believes in delivering BI products in an agile way and also practices this at his current client using the Scrum methodology. On his current assignment he is working together with the client in deploying and assessing the ability to provide data discovery capabilities to business users. 

Van den Borre Joris

In his current role as Analytics Director at, Joris helps organisations driving business innovation using analytics and planning solutions in the cloud. He is a firm believer in a process driven, agile approach to busines analytics tracks. Together with both business- and technology stakeholders, he works towards an aligned vision on people, processes and tools. Over the past 10 years, he acquired international experience working for global enterprises, the public sector as well as local SME's. 

Vanherle Walter

Entrepreneur and Consulting Practice Leader. Practicing Organizational and Operational Business Consulting and bringing explorative Process, Data and Text mining technologies towards industrial analytics. Walter is Fellow of KU-Leuven Faculty Economics & Business Informatics and Independent Researcher in the area of data analytics and business intelligence at the University of Hasselt. He Chairman of the advisory board of Business Analytics for All ( and board member of the European Outsourcing Association-Belgian Chapter ( He graduated in 1983 as Commercial Engineer in Business Administration and Applied Informatics and is an Alumni of IMD Business School of Lausanne Switzerland. He had previously leadership roles with Deloitte Consulting, Amdahl, Tandem, Ingres and Wang Computers, focusing on account, partner and project management, service development and implementation of innovative solutions.


Holiday Inn Brussels Airport is a modern, business-friendly hotel near Brussels Airport, with easy access to the city centre. It's a free five-minute shuttle ride from Brussels Airport (BRU) to the stylish Holiday Inn Brussels Airport hotel. There is a Car Parking available at the hotel.

Holiday Inn Brussels Airport
Holidaystraat 7
1831 Diegem (Brussels)
T. +32 2 720 58 65

Dates & Locations




Individual Membership695 EUR
Corporate 3 Membership1.875 EUR
Corporate 5 Membership2.780 EUR

Event Registration

Single Registration395 EUR

Memberships vs. Single Registration

Session TitleTypeMemberSingle
Data Science & Advanced AnalyticsEducation Day YES 675 EUR
Hands-on HadoopHands-on Lab YES NO
Big Data & Analytics Insight 2016Conference YES 395 EUR
Hands-on Customer AnalyticsHands-on Lab YES NO
Business Analytics Insight 2016Conference YES 395 EUR
  695 EUR1.465 EUR

To learn more about our different memberships options, please visit our Membership section.

All prices are excluding VAT; Pricing is subject to change.

All ba4all events are geared towards an optimum ratio between end users from the business and technical community on one hand and employees from the vendors and professional services providers on the other hand. Therefore ba4all can restrict access to non end-users, sales and recruiting profiles after a thorough screening process.


No fee will be charged if the cancellation is made in writing up to 3 business days prior to the start of a session. Cancellations received less than 3 business days prior to the start of a session and non-attendances will be charged at 20 EUR.

This session is organized by Business Analytics for All which reserves the right, in its sole discretion, to limit or deny access to the session to any entity or individual. Business Analytics For All's receipt of an application and/or payment does not constitute acceptance. Application and payments that are not accepted will be returned. Full payment is due prior to the session start date. Business Analytics For All reserves the right to cancel any session at anytime without any liability whatsoever, save for the refund of the registration fee.






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